Search engine optimization should be a part of every business owner’s vocabulary.  If you don’t know what the term means, then you’re behind the curve.  The prevalence of the internet today means that no business can survive without a strong command of their web presence.

Make your digital existence a priority in marketing, and you’ll have a better chance of thriving in your industry.  Take a moment to learn a little about the concepts of SEO, and start building digital content that actually makes an impact on the people who need it most.

Mobile optimization matters

You’re not posting relevant content if it’s not built to perform well for mobile users.   Mobile users make up the majority of today’s online traffic.  Mobile optimization is a must to remain interesting to web users.

Make sure your content is easily manipulated on a small screen.  Small buttons are a no, no.  Learn how to code in such a way that your content will automatically adjust to the size of the screen currently viewing it.

Always be concerned with loading speeds

Your digital content should always be built for speed.  Concern yourself with speed, so you won’t lose visitors.  People don’t want to sit around waiting for your web pages to load, so don’t make them.

Find out what it takes to build digital content that loads in an instant.  Make sure to use high-quality images, and compress large files to make for speedy loading.

Work to build backlinks

Backlinks will help to boost your domain authority rating with Google.  The higher your domain authority rating rises, the higher your content will be ranked in the SERPs (search engine results pages).

Ranking on the first page of the SERPs is imperative for digital relevance, and backlinks show that users trust your information.  Make your way onto the top of the first page of the SERPs to get more hits on your content.  No one ever looks to the second page of results to find the information they seek.

Get the best keywords and phrases

If you’re doing the content creation yourself, it’s important to take the time to do plenty of research on your main keywords and phrases.

The keywords and phrases you use repetitively within the text of your content provide an easy way for search algorithms to interpret the topic of your content.  Use Google’s keyword tools to find the most relevant terms to weave into your digital pages.

Don’t leave out the small stuff

When you’re coding your content, don’t overlook the meta data.  Enter all the information you can, so search bots have plenty to work with when indexing your materials.

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